You may be surprised
to learn that a whopping 67% of all car purchases are
also determined by the children - not the parents. Tweens
(8-14 year-olds) are an increasingly powerful and smart
consumer group which last year alone spent and influenced
an astounding US$1.88 trillion.
Martin Lindstrom, the world's leading
brand guru is the mastermind behind these astounding findings.
He calls the research study: BRANDchild,
a project which has involved more than 600 people and
has become the most extensive global study conducted in
2003. Millward Brown ran the research spanning 15 countries,
taking in 70 cities and prompted industry icons such as
Philip Kotler, Lester Wunderman, Don Peppers, Martha Rogers
and Stan Rapp to rave about the fascinating findings.